NARS Advertorials

Editorials aren't something that NARS Cosmetics tends to do quite often. This can be either good or bad; good because I feel like it gives me complete freedom with my design, and bad because I don't have much to look back to to see the style they use for editorials and reference to. 

However, what I've found throughout my research is that they did a couple of 'Advertorials' which is are a mixture of an advert and editorial. I found a couple so far

This advertorial was shot for the Schön Magazine. The editorial was created around the Dual Intensity eyeshadow range and the 12 colours that come whithin. This way NARS is promoting their products while creating a look and a story instead of just having  a simple advert saying 'This is our products, go buy it'. 

They have created five different looks on the same model using the eyeshadows wet and dry to create a really bold eye, keeping the skin looking fresh and flawless. For each look the model, Carolina Crona, was dressed differently and had a scarf and a hat on her head. The hands are also in a few shots - as the nailvarnish used is by NARS, too. 

In the corner of each image there is a list of all the products that were used, as a simple guide to how to get the look. The design and layout is also quite simple and resembles other NARS adverts - close up/ shoulder lenght, also two images are framed with white margins. The background is gray, I think, but the lighting made it look gradient, and as the image was retouched and they increased the contrast, the itensity of the backround changed. In a way it resembles the eyeshadows as they go on sheer, or you can use water to make the more opaque.The first image (page in the magazine) is plain white and it has the name of the product they are promoting and the credits; photographers and mua's name. 

ALL IMAGES ABOVE:

NARS Advertorial for Schön Magazine

Photographer: Alice Luker

Make Up: Anna Priadka using NARS

Hair: Carolina Crona @ Crona-Hair.com

Styling: Beth Buxton

Nails: Mercedez Mires using NARS

Model :Daniela Kocianova @ IMG

Posted by: Schön Magazine

Aug 2014

(source: http://www.schonmagazine.com/NARS/

Accessed: Feb 16 2016)

Another advertorial by NARS I found was for the Harper's Bazaar Arabia (October 2014) where NARS promoted their autumn/ winter 2014 collection. They used a mixture of different make up looks and hairstyles to show how versatile the products are and how anyone can wear them and adapt to their personal style. They are not promoting a certain look. 

ALL IMAGES ABOVE: 

NARS Advertorial

Harper's Bazaar Arabia

Oct 2014

Photography: Vivienne Balla

Stylist: Julia Maile 

Make-up: James Boehmer

Hair: Samantha Goddard

Model: Irina Khaydarova

Posted by: Vivienne Balla (LinkedIn)

Date: 2014

(source: https://www.linkedin.com/pulse/20141001170112-35365630-nars-cosmetics-advertorial-for-harper-s-bazaar-arabia

Accessed: 16 Feb 2016)

I also found an advertorial that NARS did around their Guy Bourdin and Steven Klein collections, which I included in the post where I went more in depth about the products and collections. I will try to research if there are any other advertorials they did, but I am sure there must be a few more out there, I just haven't found them yet.

Schön Magazine, NARS advertorial http://www.schonmagazine.com/NARS/ (Accessed: Feb 16 2016)