Difference Between Advertising And Editorial

To understand exactly what kind of looks I have to create for each part (category) of my project I had to researched what each of them is. What confused me the most was the difference between advertising and editorial, as I don't want to mix them up. 

As researched I realized the difference between the two is quite clear. Also, the examples I used are by Revlon and Nars just because I wanted to research both brands and see which one I want to choose for my project.



Advertising

Advertising is about selling the product to the customers. These kind of images usually have quite a clear concept; simple lighting and they mainly focus on the product(s) that they are selling. The background is usually plain, so it doesn't take the focus out of the product. The model's make up has the emphasis on that product e.g. lipstick, mascara, etc.
Also, usually the product in placed on the image as well as the company's logo and sometimes there is a description of the product or a phrase to go with it.

Examples: 

Nars Advertising for Eyeliner Stylo - Redux
Photo by: NARS

2012

(Source: http://www.thenonblonde.com/2012_07_01_archive.html#.Vq4Mb7LJzIX

Accessed: Jan 31 2016)

NARS Orgasm Color Collection Advertising

Fall 2012
Photographer: Francois Nars

(source: https://uk.pinterest.com/shrubry16/makeup-advertising/

Accessed: Jan 31 2016)

Nars Advert for Audacious Mascara and Kohliner

Fall 2015
Photographer: F. Nars

(source: http://beautystat.com/site/makeup/review-nars-audacious-mascara-and-kohliner-fall-2015-collection/

Accessed: Jan 31 2016)

1950's Revlon Lipstick Advert

(source: http://vintagechampagnefever.tumblr.com/post/66251270903/1950s-revlon-advert

Accessed: Jan 31 2016)

Revlon nail polish advert 

Model: Gita Hall

July Vogue 1957

(souce: http://weheartvintage.co/category/advertising-2/

Accessed: Jan 31 2016)

Revlon's Star Style collection

Model: Julianne Moore

2006

(source: https://uk.pinterest.com/pin/268597565252972587/

Accessed: Jan 31 2015)

Revlon Advert for Spring 2013

Model: Emma Stone

(source: http://www.hawtcelebs.com/emma-stone-for-revlon/

Accessed: Jan 31 2016)

Editorial

Editorial photographs are taken with the intention to publish in magazines. Instead of selling the product they sell a story, mood and show how and where you could wear the make up. There is usually a theme and the setting is a lot more complex than advertising images. Lighting is quite important as it sets the mood.
Editorial photos never have product placement within the image.

Francois Nars's Homage to Guy Bourdin

"Dark eyes and deep hues make up exhibit A"

Photographer: Francois Nars

Styling: Patti Wilson

Posted by: Jane Lakworthy

Nov 11 2013

(source: http://www.wmagazine.com/beauty/2013/11/guy-bourdin-nars/

Accessed: Jan 31 2016)

Gita Lapina

By Francois Nars

Vogue Japan

April 2011

(source: http://www.fashiongonerogue.com/ginta-lapina-francois-nars-vogue-japan-april-2011/

Accessed: Jan 31 2015)

Vogue Paris

Jun/ Jul 2011

Model: Linda Evangelista

Photographer: Steven Miesel

MUA: Francois Nars

Hairstylist: Oribe

(source: https://fashionsocietybrisbane.wordpress.com/2011/12/18/vogue-paris-junejuly-2011/

Accessed: Jan 30 2016)

Vogue Nippon

MUa, Photographer: Francois Nars

Model:Anna de Rijk

Stylist: Patti Wilson - MiuMiu Collection

(Source: http://models.com/feed/?tag=francois-nars

Accessed: Jan 31 2015)

Vogue Nippon

MUA, Photographer: Francois Nars

Model:Anna de Rijk

Stylist: Patti Wilson - MiuMiu Collection

(Source: http://models.com/feed/?tag=francois-nars

Accessed: Jan 31 2015)

Francois Nars for V Magazine #91 Fall 2014

Model: Daria Stokous

Stylist: Patii Wilson

(Source: http://www.bloginvoga.com/2014/09/15/v-magazine-91-fall-2014-daria-strokous-por-francois-nars-editorial/

Accessed: Jan 31 2016)

Stylist Magazine London

Make up artist: Gucci Westman (Revlon)

Photographer: Jamie Nelson

Hair: Cash Lawless @ The Magent Agency

Model: Marcelina Sowa @ New York Models

Beauty Editor & Stylist: Samantha Flowers

Posted by: Jamie Nelson fashion and beauty photographer

Oct 15 2014

(Source: http://jamienelsonphoto.blogspot.co.uk/2014/10/shoot-with-gucci-westmanrevlon-beauty.html

Accessed: Jan 31 2016)

Stylist Magazine London

Make up artist: Gucci Westman (Revlon)

Photographer: Jamie Nelson

Hair: Cash Lawless @ The Magent Agency

Model: Marcelina Sowa @ New York Models

Beauty Editor & Stylist: Samantha Flowers

Posted by: Jamie Nelson fashion and beauty photographer

Oct 15 2014

(Source: http://jamienelsonphoto.blogspot.co.uk/2014/10/shoot-with-gucci-westmanrevlon-beauty.html

Accessed: Jan 31 2016)

Vogue China May 2011 - reprint from Vogue US  April 2011

Make up by: Gucci Westman (Revlon)

Model: Frida Gustavsson (right), Unknown (left)

Photographer: Arthur Elgort

(source: http://r1ma.blogspot.se/2011/04/vogue-china-may-2011-cover-frida.html

Accessed: Jan 31 2015)

Vogue China

Make up by: Gucci Westman (Revlon)

Model: Miao Bin Si

Photographer: Zack Zhang

October 2011

(source:http://fashioncopious.typepad.com/fashioncopious/2011/09/miao-bin-si-for-vogue-china-october-2011-editorial.html

Accessed: Jan 31 2015)

Vogue China

Make up by: Gucci Westman (Revlon)

Model: Miao Bin Si

Photographer: Zack Zhang

October 2011

(source:http://fashioncopious.typepad.com/fashioncopious/2011/09/miao-bin-si-for-vogue-china-october-2011-editorial.html

Accessed: Jan 31 2015)

Revlon is a much older brand than Nars, and we can see how they evolved from the 1950's to today (Nars was funded in 1994). However, I prefer the clean look that Nars adverts have as well as the contrast. You can see how all three Nars adverts have the same background even though the images are promoting different products, collections, and are from different years. Their adds are mostly highly contrasted with dark backgroud and pale face models. I quite like that there is a style that they like and stick to. Revlon mostly uses celebrities (actresses) to promote their campaigns and products whereas Nars uses models, often unknown.
Therefore, I decided to go with Nars as my chosen brand for this project.



Svenler (Jun 2010) Definition: What is the difference between fashion photography, commercial photography and editorial photography? http://svenler.com/blog/definition-what-is-the-difference-between-fashion-commercial-and-editorial/ (Accessed: Jan 1 2016)

Matte vs. Dewy Foundation | Makeup Practical

In our first make up lesson this semester we were looking at the difference between matte and dewy base (foundation) and creating both looks on eachother. 

Matte finish is good to use on people who naturally have oily skin as it prevents the skin from too much shine. There are matte foundations on the market but you usually powder on top which adds to the look and creates an powdery finish.

Example:

Unknown model

Article:32 Real girls who will make you want to try #KylieJennerLips

Pop Sugar
Written by: Brinton Parker 

Dec 14 2014
(source: http://www.popsugar.com/beauty/Kylie-Jenner-Lips-Trend-36200658?crlt.pid=camp.2qYZA74qgYlt#photo-36200671)

Moisturiser and a primer with a matte finish are the products I used to prep the face for this look. I applyed the foundation and used concealer where I thought it was needed. The foundation is not matte (at least it doesn't say on the packaging), it has good coverage but it is not too heavy so it gives quite a velvety finish. To get rid of any shine I powdered and got a flawless matte finish.

Products used: 

Moisturiser: Aloe Soothing Day Cream (Body Shop)

Concealer: D3 (Kryolan)

Foundation: 125 Natural Rose (L'oreal Infallible) + White Base 01 (Illamasqua)

Powder: Translucent (Illamasqua)

Primer + Moisturiser

After applying foundation

After powdering 

Final look

After powdering 

Final look

A dewy finish makes the skin look very healthy and shiny. People with dry skin prefer this kind of finish as it makes the skin look a lot more glowing

Example of a dewy look: 

Model: Elina Moscheni

May 12 2014

(Source:http://slufoot.tumblr.com/post/85551046415/elinamoscheni-from-viviensmodelmgmt-again-cause)

To create this look I started by prepping the face with a thicker layer of moisturizer, let it set, then added a cream blush over it which worked great as an illuminator under the foundation. Then I applied concealer and blended it with the foundation. I used a highlighter to highlight the high points of my model's face: cheek bones, tip of the nose, cupids bow, chin, brow bone and forehead. 

The combination of the lights we have in the studio and my rubbish Iphone camera made it quite hard to capture the glow as you can see in the photos, however you can still see the difference between this look and the one above.

Products used: 

Moisturiser: Aloe Soothing Day Cream (Body Shop)

Illuminator: Cream Blush (Illamasqua)

Highlighter: Sof and Gentle (MAC)

Foundation: 125 Natural Rose (L'oreal Infallible) + White Base 01 (Illamasqua)

Concealer: D3 (Kryolan)

Moisturiser + illuminator

Foundation + highlighter

Foundation + highlighter

Added more highlighter on the cheek bones
Final look 

(created on: Jan 27 2016)

I should definitly add more product when I'm creating the looks as sometimes they don't show up on camera and that is something I need to think of when I'm doing the make up.

Blow-Drying | Technical File

Our first technical lesson was about blow-drying. You can't do this dry hair so you have to eather wet it down or wash, otherwise you will achieve nothing. It is better to wash it as it gives you a good fresh and clean base to work with. If your model has extentions always ask them if the hair is real or synthetic. Always use a hairdryer with a filter at the back, a nozzle and use a low temperature.
When you wash the hair use a towel and let it dry to about 80% then brush it with a comb - never with a brush because it will damage it. At this stage you should comb and place the fringe (expecially if they are short) where you want them to be - it will be hard to do that once the hair is dry. When the hair is not as wet you can start adding products - always use a heat protector; you can add styling mouse and sea salt spray but make sure they are not very sticky as it will be harder to blow-dry. focus on the bottom half of the hair when you are applying mouse - put just a tiny bit in the roots otherwise it might end up looking greasy. 
We were shown how to create a wavy and a straight look.

The round brush (at least the one we use) has holes which allow the air to flow through which means you can bring the hairdryer really close to the hair. That is the brush that you should use to get the wave/ curl, but you can also use it to straigten the hair. Direction of your brush, angle and your sectioning are important. Start from the bottom and work your way up. Focus on the roots first, holding the hair with the brush and lifting it upwards. That will create lift and volume. Blow-dry from both sides then when the top section is dry (if it isn't it will flop)  you can move onto the midlenght and ends. When the hair is dry you can start rotating it around the brush - it will work as curling tongs. When you take the brush out you will have a nice wave/ curl. If you want you can pin it to get a stronger curl. Section the hair in sort of a upside down triangle going from the crown halfway down towards the nape. That is the area that you should focus on getting the most lift and volume. You can backcomb the hair if you want more volume. Add dry shampoo if you want more grip and hairspray at the end. Spray shine is good to use to add shine to the hair, expecially if the hair is dry and dull.

If you want to a achieve a straight, sleek look it is best to use a paddle brush or denman, but a round brush works well, too, however it still gives a bit of volume. If your model has very long hair, always use a paddle brush. Denman and paddle brushes don't have holes so you hold the hairdryer at the angle that will allow the air to flow in the same direction that the hair is going (vertically - if that makes sense). Add harspray or spray shine for a nice and sleek finish.


Practical

Model:  Rachel, 20
Black/ red thick hair, below shoulder lenght
Hair is coloured and has dry/ split ends + dry scalp

I am left handed so I find holding the hairdryer in my left and the brush in my right hand works best for me. It was the end of the lesson so I didn't have time to wash my model's hair so I sprayed water to get it wet. First I tried to straighten the hair, then curl it. I applyed the heat protecting spray, a little bit of mouse, but didn't use sea salt spray as I felt that too much product would make the hair look greasier considering it already was. Trying to get comfortable using both of my hand at the same time, I held the brush at an angle so the hair dryed coming forward, towards the face. 

What I struggled with the most was getting the lift at the roots - mine ended up being too low the first time I tried it. The second try was slightly better. I didn't have dry shampoo on me as I had to move to a different studio to do this and you can see how the hair is greasy at the roots. I tryed brushing the two sections to make them more sleek which I got in the end but you could still see the slight wave at the roots as I used a round brush to create the look and I should've used the denman brush instead.

Wet hair - before blow-drying

First section dryed

Second section dryed

After brushing the two sections

Creating the wavy look was easier for me than the straight, probably because I was starting to get the hang of it slowly. I pinned the hair and when I took the pin out I had a lovely curl that looked like I used curling tongs to curl it. However, the lift was too low agan. 

Section pinned after drying

After taking the pin out

I didn't have too much time during the lesson to practice this, but I am sure that after practicing a few times it will get easier and easier.

Introduction To The Brief

This semester we will be focused on the current make up and hair trends for catwalk, editorial and advertising and creating a day and night look for each of the three categories. The project is for my Make-Up and Hair for Fashion and Beauty unit and consists of a portfolio and a timed assessment.

The portfolio has to contain 6-9 images that I will create throughout the next two to three months (images will be edited in our IT lessons).We were given a list of brands to choose from: Illamasqua, YSL, Dior, Tom Ford, MAC, Nars, Lancome, Revlon, etc. After I've chosen a brand I have to research its background and history, look at different looks they've created for various projects, shoots and catwalk shows and understand their style as well as products, product packaging, how they promote and present themselves and who is their target audience as well as their price range. When I get a rough idea of what is the style and 'statement' look of the brand I've chosen I will start creating face charts, hair chart and coming up with the concept of my photographs, find models and places where I want to shoot. All looks have to be very current - spring/ summer 2016, so I also have to research recent trends, see what colours are in at the moment, etc, and incorporate all of that into my designs. Magazines will also be very helpful.
The assessment will, as usual, be two hours long and I will have to do both make up and hair in the given time. However, I can only choose between the day and night looks I create for the catwalk. Alongside the hair and face charts that I need to have, I have to create moodboards for the make up and styling and for the overall mood.

At the moment I am deciding between two brands: Nars and Revlon, but I am leaning towards NARS. I will have to research both brands then decide.
I am really excited about this project but at the same time I am worried because of the amount of looks we have to create. However, as they are all created with the influence on the same brand and trends it might not be as hard as I think. Therefore, I want to start my research as soon as possible so that I can decide on the brand and start thinking about the looks I want to create.