NARS had released a holiday collection in collaboration with Steven Klein (photographer) was launched in June 2015 but released in stores in October. The collection has a wide variety of products and colours. It includes a blush palette, lipsticks (mini and regular size, plus lip sets), lipglosses, lip pencils, single and dual eyeshadows as well as a palette, nail varnishes and, lastly, a kabuki brush set. All products and sets were slightly pricier than usual as they were limited edition.
Fabien Baron designed the packaging, as usual.
NARS x Steven Klein
Despair Cheek Palette
(source: http://www.allure.com/beauty-products/2015/nars-steven-klein-collection#slide=1
Accessed: Feb 7 2016)
NARS x Steven Klein
Killer lipsticks
Besame Mucho, No Shame, Redemption
(source: http://www.temptalia.com/nars-x-steven-klein-collection-for-holiday-2015
Accessed: Feb 7 2016)
Dead of Summer Dual Intensity Eyeshadow palette + eyeliner
Studly, Stag Film, Subra, Blackmail, Via Veneto
(source: http://www.temptalia.com/nars-x-steven-klein-collection-for-holiday-2015
Accessed: Feb 7 2016)
Nail Polish
Black Fire, Hard To Get, Night Creature
(source: http://www.temptalia.com/nars-x-steven-klein-collection-for-holiday-2015
Accessed: Feb 7 2016)
Kabuki Brush Set
Nail Polish
Black Fire, Hard To Get, Night Creature
(source: http://www.temptalia.com/nars-x-steven-klein-collection-for-holiday-2015
Accessed: Feb 7 2016)
They have also released a video which is very sinister, reminds me of American Horror Story, but some scenes (such as the one with half naked men) were inspired by Lady Gaga's video Alejandro. It is very dark and some shots were filmed with the fisheye lens. It looks like the viewer (camera) is looking for something as it is going from one room to another, looking at the people who look like they are drugged and have no energy what so ever, there is also a sign at the pool saying "Dead Of Summer". The music really adds to the gothic, scary mood as it is a choir singing but it has an effect that makes it seem like the soundrack is broken. The overall mood is very dark, the lighting is low- only lights the models (male and female) and there are red, pink, blue and terquoise coloured lights. All very high fashion!
François Nars and Steven Klein Celebrate the NARS Steven Klein Collection
Film made by: Steven Klein Studios
Posted to YouTube by NARS Cosmetics channel
Date: Oct 27 2015
(source: https://www.youtube.com/watch?v=uk-JLQgqoSA
Accessed: Feb 2 2016)
The adverts reflect the film and the product packaging in terms of the mood and setting, colours, location, layout and make up and hair. In each of these four images the model's faces are hidden under either a mask, water or glass. The brand's name is stretched all down the bottom half of the image while Seven Klein's was put over it with white background which makes the images look almost like polaroids. Also the NARS logo is white and Klein's shows details from the image that were covered by the white which is a very different, interesting and unusual contrast.
Steven Klein Collaboration with NARS Advert
(source: http://fashioncopious.com/article/index.cfm/2CCBCBF9-BD7E-4BA1-AAB6-B39E31504F16?utm_source=Fashion+Copious+Newsletter&utm_campaign=32b99f5aaa-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_5f48873b63-32b99f5aaa-89485353
Accessed: Feb 3 2016)
Steven Klein Collaboration with NARS Advert
(source: http://fashioncopious.com/article/index.cfm/2CCBCBF9-BD7E-4BA1-AAB6-B39E31504F16?utm_source=Fashion+Copious+Newsletter&utm_campaign=32b99f5aaa-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_5f48873b63-32b99f5aaa-89485353
Accessed: Feb 3 2016)
Steven Klein Collaboration with NARS Advert
(source: http://fashioncopious.com/article/index.cfm/2CCBCBF9-BD7E-4BA1-AAB6-B39E31504F16?utm_source=Fashion+Copious+Newsletter&utm_campaign=32b99f5aaa-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_5f48873b63-32b99f5aaa-89485353
Accessed: Feb 3 2016)
Steven Klein Collaboration with NARS Advert
(source: http://fashioncopious.com/article/index.cfm/2CCBCBF9-BD7E-4BA1-AAB6-B39E31504F16?utm_source=Fashion+Copious+Newsletter&utm_campaign=32b99f5aaa-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_5f48873b63-32b99f5aaa-89485353
Accessed: Feb 3 2016)
NARS x Steven Klein
Colour Collection for Holiday 2015
Photographer: Steven Klein
(source: http://www.temptalia.com/nars-x-steven-klein-collection-for-holiday-2015
Accessed: Feb 7 2016)
Agata (Oct 2015) NARS x Steven Klein Collection For Holiday 2015 (Viewed: Feb 7 2016) Available from: http://www.temptalia.com/nars-x-steven-klein-collection-for-holiday-2015
Kelly L. (Jun 11 2015) Steven Klein & NARS launch their collaboration with an insane party filled with supermodels and horrifying installations (Viewed: Feb 7 2016) Available from: http://www.thedapifer.com/steven-klein-nars-launch-collaboration/
Nema komentara:
Objavi komentar