Magazine Adverts

Going through magazines; new Vogue, and InStyle + last year's ELLE, and some others, I noticed that there aren't that many adverts anymore. However adverts for two brands kept popping up in every magazine; MaxFactor and Estee Lauder. Other than them, I found three NARS adverts, Dior, etc. I also found sort of an advertorial in one of those Harrod's magazines that they send, where looks were created with different brands, I wanted to include them as the looks are SS16 inspired so I can link them to all the research that I had done so far, but also to NARS and the advertorials that they tend to do. 

Estee Lauder's advert features Kendall Jenner (they put her name in the top left corner). Her face is on the left and the product on the right. The product is the Sumptuous Konckout Mascara and I think they have done the entire advert so dark and dramatic as the product is branded to be 'Blacker Than Black'. They've put the name of the product, then a description; 'Fanned Out. Lifter. Defined.' They underlined the top part and put the rest of the description under it, in slightly smaller writing, and their website underneath. The brand's name was centred at the bottom. 
 I think that the bold red lipstick takes the attention from the dramatic eye make up, and the lashes. The red lips and nails are a nice contrast to the overall dark image, but I think it is too much. That is why I decided to use the wig so that there are no distractions. Her hair is sleek, middle parting, tucked behind her ear.

Estee Lauder 

Sumptuus Knockout Mascara Advert

Model: Kendall Jenner

Stylist Magazine

Page 1

I noticed Max Factor has their 'style' of adverts and the foundation advert I found in the new Vogue is very very similar to the last year's blush advert. They used the same model, the pose is almost exactly the same, just the theme is slightly different. I could instantly link them to my project as the foundaton advert looks like an evening look, and the one for the blush has more of a day look. The lighting is softer, and it looks like it had been shot in day time, and in the foundation advert the lighting is a lot stronger, it is more contrasted and the eye make up is more dramatic. Also, the colour scheme of the overall images reflect the products. I am pretty sure they used a ring light or a beauty dish as there are little circles in her eyes. Both adverts have a black frame with the brand's name on the top and 'The Make-up of Make-up Artists' saying which is their saying, just like Maybelline has their well-know 'Maybe it's Maybelline' saying. I didn't see any other adverts with the frame just sitting on top of the image, I mean, it doesn't go all the way to the end of the page, the rest of the image still shows, the frame is here to create depth and bring attention.The product is placed in bottom right corner and the product description, which in both adverts is 5 lines long, and on both it says 'NEW', as it is a new product that they are releasing. 

The hair is slicked back in both images, and she is even wearing the same earings. I could be the case that they shot everything in the same day, or a few days, but hadn't released them at the same time. 

Miracle Match Foundation Advert

Max Factor

Vogue

 March 2016

Maxfactor Advert for Creme Puff Blush

ELLE

March 2015 

InStyle and Vogue featured quite a few foundation adverts. As we are coming into spring and summer, most brands bring out new foundations and and promote the natural, fresh looking, glowing skin. NARS is one of the brands that did the same. They released their Velvet Matte Skin Tint with SPF 30, which is a two page spread. All writing is in white and the layout is designed as the advert was a cover of a magazine, and there are a couple piled one on top of another. I think that the image on the left, with the product, is supposed to be the back and the image on the right, with the model, is supposed to be the cover. The soft pink that they used makes the image look very soft and feminine. 
Other adverts, by Chanel, Dior and Maybelline, all feature well-known names; Gisele Bundchen, Nathalie Portman and Adriana Lima, and all are double page spreads. Chanel's advert is quite minimalistic, just the product, name and brand's logo; Dior has three products, therefore a bit more writing and it is on the right, and Nathalie on the left; and Maybelline went for a more playful layout with what I would say is an advert and editorial images combined into one, with the product on the right. Maybelline's advert has the white margin at the bottom, which I've seen a lot in old NARS adverts and what I am thinking of using in mine. 

Velvet Matte Skin Tint

NARS Cosmetics

Vogue

 March 2016

Chanel 

Les Beiges Foundation Advert

Model: Gisele Bundchen

InStyle Magazine

March 2016

Pages: 5/6 

Dior

Forever Foundation Advert

Model: Nathalie Portman

InStyle Magazine

March 2016

Pages: 7/ 8

Maybelline 

Dream Velvet Foundation advert

Model : Adriana Lima

InStyle Magazine

March 2016

Pages: 7/ 8

I've already analysed the Audacious adverts in my '20 Years Of NARS; Audacious Campaign', but I wanted to include them here as they are adverts by the brand that I am doing and I found them while browsing magazines looking for adverts. 

It is very clear that both adverts are for the same collection as the colors, layout, model and the angle are almost the same. Even the products, which are on the left hand side are black and red, while the background is black and the logo and description is white. I think they did a lot better job at advertising the mascara then Estee Lauder as we can clearly see the features where the product had been applied - lashes, and there are no other distractions.

NARS Audacious Adverts

Glamour Magazine

Nov 2015

Marc Jacobs  Beauty had different approach to mascara advertising this year. They played with shadows and angles using multiple images of the product. Marc Jacobs says on three of them, and there is also a mascara wand. Very simple, yet different and interesting.

Marc Jacobs Beauty

Vogue

 March 2016

 Harrods had a secotion called Changing Faces, where about 7 looks were created with various well-known brands.  They are advertorials which means that the following brands payed for the adverts to be put in the magazine. It is a way of showcasing looks created with product by the brands.NARS wasn't one of them, unfortunately. The ones I'd like to include are by Dolce & Gabbana and Charlotte Thilbury, as well as the front cover, although the brand or make up artist are not listed anywhere. The Charlotte Thilbury look shows a simple make up look with bronze-gold eye make up and flawless, sunkinssed skin. The Dolce & Gabbana look reflects the make up they had at their SS16 catwalk show - red lips and winged liner. This shows a link between editorial and catwalk and while at catwalk shows the make up is a bit more simple, and usually they don't use too many products, editorial is taking that look and doing a full make up look - for example, they added eyeshadow and bronzer (maybe blush, too).

The last image in this post is of a look created by Bobbi Brown - glossy, shiny eyelids, ticker , natural brows, sun-kissed skin and red lips. I wanted to include as it is basically her version of a spring/ summer 2016 make up trend inspired look, and is always interesting to see how other people in the business take in the trends and create their own vision.

Photographer: Ian Crawford

Harrods Magazine

September 2015

Page 127

MUA: Massimiliano Della Maggesa

Dolce Gabbana look

Photographer: Ian Crawford

Harrods Magazine

September 2015

Page 128

Dolce & Gabbana

SS16

Vogue Article: Dolce & Gabbana Spring 2016

Author: Mower S.

Date: Sep 27 2015

(source: http://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/dolce-gabbana#beauty

Accessed: Feb 18 2016)

Charlotte Thilbury Look

MUA: Charlotte Thilbury

Photographer: Ian Crawford

Harrods Magazine

September 2015

Page 129

Look by Bobbi Brown

ELLE

March 2015 

Beauty Trend Report Section

Pages 339/ 341